When it comes to building a website, there are no bigger names than Wix or WordPress, but how do they compare when focusing on their SEO features A good ranking in search engines is crucial for the success of any website and it all depends on the SEO of your website.
Being two of the most popular platforms for creating a website, each of them comes with all the basics you need to get a high ranking but they differ in how to access these features. And what is available in the new installation.
Today, we will explore whether Wix or WordPress offers users Search Engine Optimization (SEO) options when creating a website.
What is SEO?
Search engines use bots to crawl through the content of your website. These robots collect data and index those pages, which is equivalent to creating a giant library of search engine-sanctioned web pages.
After that, search engines begin to analyze indexed pages based on the data collected by robots. They use a variety of factors to determine the ranking and websites will appear in search results based on those rankings.
The higher the ranking, the better the results.
The problem is that the algorithm used by these platforms takes into account hundreds of factors. Many of them remain a mystery. Website owners should optimize as many of these factors as possible to improve their ranking, which is exactly what search engine optimization (SEO) means.
However, not every platform gives you complete control over the necessary information.
For example, there are many free website builders, but they tend to force you to use a branded subdomain . This can severely affect your SEO, so you should avoid it if you are serious about ranking.
Likewise, the speed of your website is crucial, not only for SEO but for the user experience.
Overview : Wix vs WordPress
While we will analyze the SEO toolkit of each platform in depth, it is important to understand what the essence of each platform is. Thus, before we go into details, let’s take a quick overview of what each one brings to the table.
Wix is a cloud-based website building platform that allows you to edit your website from any device. It uses a drag-and-drop interface to help make it as beginner-friendly as possible.
As a result, users do not need any knowledge of coding.
To make it easier, Wix provides hundreds of ready-to-use templates that can help you start a website in minutes. However, sometimes customizing templates can be a bit difficult to make them look a certain way, but it is possible.
In terms of plans, Wix offers users multiple types including a free plan. However, the free plan forces you to use a certain address that looks like URL “accountname.wixsite.com/siteaddress” which is terrible for SEO.
We will ignore that in this comparison, but it’s something you should be aware of.
What is WordPress ?
WordPress is an open source program and completely free to use. However, you will need a web server to install it on, which means you will need to pay for web hosting services .
This may seem expensive, but it’s not. In most cases, it is cheaper than a cup of coffee a month.
WordPress is the most popular content management system on the market and currently occupies 40% of the internet . Their popularity can be attributed to a variety of features, but the main ones are Ease of Use and freedom of creativity.
This platform can create any type of website and anyone, regardless of their experience, can create it. No coding is required, instead, thousands of plugins and themes do all the heavy lifting.
All you have to do is install the right tools for the job.
there are two types of WordPress: WordPress.com and WordPress.org. WordPres.com it is a service-based option that packages web hosting. WordPress.org , or self-hosted WordPress, is what 40% of the internet uses.
This comparison will focus on WordPress.org .
So what’s the difference ?
Both Wix and WordPress can create an SEO-friendly website, but the way they approach it is completely different. Wix is a website builder, while WordPress is a CMS. These terms may sound similar, but they are completely different.
With Wix, you are stuck using the Wix platform. If you are not satisfied with the service, then no luck. While with WordPress, you have complete freedom and can move from one web host to another at any time.
Generally speaking, WordPress is cheaper on a monthly basis.
Wix vs WordPress : SEO
Now that we know what kind of platforms Wix and WordPress are, we can start discussing their SEO qualities. Each of these will be able to give users access to basic features without much hassle. But when you start looking for more advanced features, one of these has an advantage.
Wix has come a long way from where it started. He has added a variety of search engine optimization (SEO) tools that users will find very useful and corrected a lot of early criticisms of the platform.
For example, initially, you cannot customize the عنوان address structure. Even worse, this structure was not SEO-friendly.
Today, things are different. You can freely change the structure of The عنوان address to more SEO-friendly options. One of the most useful tools it offers is the automatic creation and sending of location maps.
This was set up during Wix SEO Wiz.
This useful tool will guide you through the process of making a Wix website SEO-friendly. It takes a look at your website, highlights the problematic parts of your content and gives useful tips to fix any red flags.
It’s a great tool that can really help beginners get the most out of their website.
While Wix offers a lot of great SEO features on a basic level, you can start to notice a lot of limitations when you look at the advanced features.
For example, while you can add custom HTML code to Wix, it is limited.
This means that you are at the mercy of the platform code, and Wix is famous for blowing code. This can make your website get bad results when using tools to calculate page speeds .
It’s great for beginners but lacks the full control that veterans are looking for.
WordPress SEO ?
Out of the box, WordPress is not impressive in terms of SEO. It provides a lot of basic features like changing the عنوان address structure and metadata setting, which is great but lacks most of the advanced features.
However, all these features can be added with plug-ins.
And this is where WordPress really shines. It contains hundreds of plugins that are specifically focused on SEO.
Each one offers a variety of features so you can choose what you like. The most famous SEO plugin is Yoast SEO . It provides your posts and pages with a Yoast ranking that looks at a variety of factors such as keyword usage, internal and external link tracking, headlines, and more.
All this information is visible in real time so that you learn how to create SEO-friendly content while writing. It also handles advanced features such as sitemap creation.
However, you will have to manually submit your sitemap to Google and other search engines.
Of course, WordPress offers a lot in terms of customization, and it can really set it apart from other platforms. As an open source program, you can freely change the code, and in the hands of an expert, this can really make a big difference.
WordPress is a little more difficult to optimize the SEO of your website, but in general, it gets the best results when done correctly and offers a lot of freedom.
Just remember that not all plugins are compatible with each other, so choose wisely.
Who’s the winner Wix or WordPress ?
While using Wix may be a little easier for beginners, it really starts to show its limits when you get past the basics. While WordPress has a higher learning curve, but ultimately it has a better track record when it comes to results.
As an open source software, you have complete control over every aspect of your website. You can even change the web hosting service at any time if you are unhappy.
This is something that Wix does not offer.
In terms of flexibility and customization, WordPress is second to none .
What about friendship with mobile ?
We hope that most of you reading this will realize that Google adopted the Mobile-first approach several years ago. It just means that search robots crawl through the mobile version of your website. Thus, if your website is not mobile-friendly, your rankings will not be great.
If you’re wondering why I haven’t mentioned this yet, it’s because these platforms are equally identical with respect to mobile.
Any website you create on either platform will work great in a mobile environment, but I’ll give a slight edge to Wix. Simply because website templates are already creating a portable version as well. Thus, they are guaranteed to work.
WordPress is not much harder, but you may have to manually adjust some settings to get everything right. No matter which platform you use, all your content will be mobile-friendly without much effort.
What if I’m a beginner ?
If you are just starting out and want to know which platform is right for you, let’s discuss.
As I said, Wix is a little simpler to manage your SEO because everything is baked into the platform. You won’t have to install any other tools or change any code using Wix.
However, WordPress is not exactly rocket science. It’s a little more complicated in terms of SEO, but it’s still relatively easy.
In the end, you need to ask yourself what kind of website are you building
As a beginner who may need to change the scope or size of his website in the future, WordPress is the best option. Not to mention the cheapest.
Why don’t you combine ethnicities ?
Now I know that some of you may already be aware that you can actually use both Wix and WordPress together.
In fact, it is quite common for some users to build using Wix and import their creations to WordPress.Wix is a website builder at its core, so it excels at building pages.WordPress is a complete content management system, so it does a better job of managing this content.
Of course, there are a variety of other page builders that you can consider like Elementor, but it’s always worth noting that these tools are compatible with each other.
You can even run one or the other as a subdomain.
Stay up to date on SEO changes
Google regularly makes changes to its ranking system every year. Staying informed about these changes is crucial for success. And if I’m honest, this is another area where WordPress is succeeding.
As an open source program, WordPress can quickly adapt to changes. New additions will be available, and if not, you can write your own code to make the necessary adjustments.
Alternatively, websites on a platform such as Wix may suffer until the platform is updated.
After all, it may take several weeks before the platform makes the necessary changes, or adds the ability for you to make those adjustments.
Do you prefer Wix or WordPress ? when it comes to SEO capabilities Do you feel that one platform is easier than the other.