Choosing the right email marketing service can have a huge impact on the success of your marketing campaign for your business.
In this article we will compare the 7 best mailing marketing services for small businesses.
The question is: Why is choosing the best email marketing service important ?
E-marketing is one of the most cost-effective marketing strategies for small businesses.
According to the Direct Marketing Association, email marketing has an average return on investment (ROI) of 4,300 percent for companies in the United States.
This is because e-marketing is easy to manage, gives you complete control, and allows you to create direct contact with your customers.
It is important to understand that a lot of your success in mail marketing depends entirely on the marketing software that you will choose because they are responsible for making sure that your emails are actually delivered.
If you are not careful, you will end up paying a lot of money for less marketing features and mail delivery rates.
Terrible mail (leading to losing more money).
What do you look for in a good marketing tool ?
A good marketing service should enable you to create highly attractive email newsletters with an easy user interface (ideally a drag and drop editor).
Thus you should be able to easily send bulk messages that are truly personalized and targeted without much work.
It is commonly known as marketing automation. Aside from that this marketing service should make it easy to manage your contact list ; And divide users into groups, and track the performance of e-marketing campaigns.
Most importantly, a good email service provider ensures that your campaigns do not end up in the spam folder.
The most popular email marketing service providers and how they compete with each other
1- Constant Contact :
The continuous communication service is one of the largest and fastest growing marketing services in the world.
It’s also the most user-friendly and beginner-friendly email marketing service out there.
Easily manage your mailing lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails.
Easy tracking and reporting, built-in social media sharing tools, free image library, menu segmentation, Facebook Ads integration, and powerful e-commerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features such as automation ; drip campaigns, surveys and polls, coupons, and online donations; And subject line A/B testing that helps you send targeted emails to increase your open rate.
This service provides unparalleled customer support through live chat, phone calls, email, community support, and an extensive library of helpful resources.
Because this allows small business owners to quickly learn the basics of marketing and start using it to grow their business like a pro.
For all of the above reasons, we rate Constant Contact as the best online marketing service for small businesses and startups, because it has a 60-day free trial (no credit card required).
Then, their prices start at $20 per month.
2 – SENDINBLUE:
SendinBlue is SMS marketing software for businesses. Because it is one of the fastest growing marketing platforms in Europe.
It is a very easy to use platform with excellent tools for creating very beautiful and attractive messages.
This simple drag-and-drop email editor is ideal for beginners who have no marketing experience.
SendinBlue includes beginner-friendly marketing automation tools that let you send transactional messages, create message workflows for automatic follow-ups, and segment users.
It can also determine the best time to send bulk messages using their AI algorithms to ensure the best message deliverability. S
endinBlue offers a completely free marketing plan for unlimited contacts.
Their free plan lets you send up to 300 messages per day, but all of your messages will be branded. Their paid plans start at $25 per month for Lite.
You can also include SMS in your account, but rates will vary based on your sending requirements.
They’ve recently improved their premium plan to include more advanced features like a landing page builder, live chat, CRM for sales, and Facebook ads integration.
This means users are now getting more value for the same price.
SendinBlue also offers a separate SMTP bulk email service that you can use to run automated or private messages Transactions from your site in WordPress.
You don’t need this for marketing campaigns but it’s a good job if you have a large website, and You want automated, content-driven messages in real time.
3 – Drip :
Drip is a powerful enterprise marketing platform for e-commerce, bloggers, and digital marketers.
They offer a wide range of tools to facilitate marketing automation, sales funnels, and customization.
Their email software provides seamless integration for all popular website builders including WordPress and WooCommerce.
This allows you to easily add sign up/popup registration forms to your website and capture more leads.
What sets Drip apart from competition like Campaign Monitor are its smart marketing automation tools and smarter email segmentation and features split testing, list groups, and a visual automation workflow builder.
These features allow you to reach the target customers in your email list to get more sales. Drip’s support options include live chat support, webinars, automation training, step-by-step courses, free guides, and excellent documentation.
We use Drip for many of our businesses because it allows us to send bulk emails as we connect and interact with each customer on the web personal level using their smart e-commerce marketing automation.
Their ecommerce revenue referral feature shows us exactly how much revenue we’re making from each email marketing campaign.
Although it’s a bit pricey, we think Drip is the best email marketing software for ecommerce websites. and business owners who want more advanced features to augment their marketing efforts.
Drip offers a free trial, and their plans start at $49 per month which includes all of their features.
They recently added SMS notification as a feature to all plans which allows you to communicate with users on both the marketing channel and via e-mail and SMS.
This makes them a true all-in-one email marketing platform for store owners.
4 – HubSpot :
HubSpot is one of the most popular email marketing and CRM software out there.
This email marketing service starts for free, and it comes with lots of powerful automation features designed to grow your business.
You can use our easy drag-and-drop email builder and selection of templates to create a personalized newsletter Perfectly matches your brand’s personality and colors.
Because of the native integration with HubSpot CRM, you can customize your emails for each subscriber based on
things like type Device, country, membership list, or any other customized information you may have on the individual subscriber.
HubSpot comes with all the powerful features you would expect from an enterprise-grade email marketing
software, such as Optimizing send time, high email deliverability, A/B testing, detailed performance analytics, marketing
automation, drip campaigns, and more.
One of the main reasons why small to medium business and enterprise customers choose HubSpot is because they offer a system An all-in-one marketing essential that includes email marketing, customer relationship management, and automation workflows Sales Tools, Website Builder, Operations Center, and more.
Hubspot Email Marketing has a free plan that includes CRM and all of Hubspot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers.
You can create custom opt-in and popup forms, create landing pages, manage and track your online ads, and more. It contains all the tools you need to get started.
If you need more advanced capabilities, their paid plans start at $45 per month.
5 – ConvertKit :
ConvertKit is a powerful marketing platform for professional bloggers, copywriters, and marketers.
It is very easy to use and incredibly powerful. ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives using email signup forms.
It also comes with easy to manage auto responders allowing you to send drip messages.
Using this program, you can easily divide your subscribers into those who are interested and those who have already made a purchase.
Hence, it helps you to increase conversions by using automated messages that feel more personal.
In marketing terminology, this is called target marketing. They have all the powerful features you’d expect from a top-notch
email marketing service like a/b testing, and mail templates Beautiful email, landing page builder, smart workflow, and much more.
ConvertKit offers email-based support and has an extensive knowledge base with great learning materials.
A lot of ConvertKit’s features like paid newsletters are specially designed for creators and professional bloggers, which
is why we rank them as the best marketing service for professional bloggers.
They even added the ability for you to sell digital products and subscriptions from the same platform.
ConvertKit also offers a 14-day free trial, with prices starting at $29 per month.
They also offer a 30-day refund policy. Their Creator Pro plan also includes advanced functionality such
as a newsletter referral system, subscriber history, advanced reporting, and custom Facebook audiences.
6 – Moosend :
Moosend is an affordable email marketing service for small businesses.
It comes with a set of powerful marketing automation features, mailing list builders, landing pages, and more.
You can quickly create newsletters and customize the email design to match your brand in a matter of
minutes by either selecting From dozens of pre-made mailing templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features for all plans including the free plan.
You can use their automation workflow designer to deliver a personalized subscriber journey to your newsletter subscribers.
It also offers detailed analytics that shows you important metrics such as email opens, clicks, bounces, product offers, purchases, and more Track custom events and even data for prospective demographics.
All plans come with powerful conversion optimization features like A/B testing, heatmap analytics, and countdown timers conditional content, an AI engine for product recommendations, pop-up forms, floating bars, newsletter sign-up forms, and more.
While the free forever plan gives up to 1,000 subscribers and unlimited emails (no credit card required).
After that, their pricing starts at $8 per month for their Pro plan which includes a landing page builder and emails.
For transactions for e-commerce sites, team management and others.
7. AWeber :
AWeber : It is one of the oldest and most popular marketing service providers in the world.
They offer a wide range of tools for small and medium sized companies to manage their e-marketing.
Getting started with AWeber is easy. Seamlessly connects to most platforms including WordPress.
Access ready-to-use html email templates, list management, automated replies, A/B testing, and mail tracking with detailed insights.
AWeber also has other powerful marketing features such as AMP and RSS emails to blogger auto-mail and tag-based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and Extensive library of instructions and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts at $19 per month.
You can also subscribe to quarterly or yearly plans to save even more.