Do you want to check the website traffic of any site, including your own ?
Checking website traffic allows you to see how well your site is performing and compares it to your competitors .
In this article, we will show you how to check the traffic of any website using various online tools .
Why should you check your website traffic ?
By checking your website stats, you can easily know the performance of your website .
Your website traffic data will show you where your traffic is coming from, how visitors interact with your site, and what digital marketing strategies are working .
If you want to get email subscribers, increase sales for your online store, or just more traffic in general, you need to regularly check your website analytics .
By tracking your site traffic, you’ll know where your site currently stands and what you can do to improve it .
Why should you check your competitors’ website traffic ?
Analyzing your competitors’ website traffic stats can reveal a lot of useful information such as :
- Pages and posts bring your competitors the most traffic
- The keywords your competitors are ranking for
- Channels that attract them the most traffic
All of this information can be used to improve your content marketing strategy, link building, keyword research, and more .
By understanding what is bringing your competitors the most traffic, you will be able to target the same keywords and topics to generate more traffic for your website .
The best tools to check any website traffic (including competitors)
There are plenty of free and paid traffic validators that you can use. Each one has unique features that set it apart from the others .
Most experts use multiple tools to check their competitors’ website traffic estimates . We always recommend our readers to try at least two different tools for analyzing web traffic statistics .
With various tools, you will be able to fill in the gaps and get the most accurate traffic statistics for any website .
As your WordPress site and budget grows, you can invest in multiple tools to gain more insights and dominate the market .
Having said that, let’s take a look at the best tools for checking how much traffic a website is getting .
SEMRush : is a comprehensive traffic analysis and competition research tool. It is the best tool for analyzing and monitoring the traffic of any website .
We use this tool in dr-wp for keyword research, keyword ranking tracking, and much more .
Once you enter a competitor URL, you will get a detailed breakdown of your competitors’ total traffic .
You’ll be able to see important website metrics like monthly traffic volume over time, traffic breakdown by country, which keywords bring them the most traffic, and more .
The Traffic Analytics tab gives you the number of unique visitors, total visits, average visit duration, pageviews, and the bounce rate the site receives .
This feature is similar to looking at your competitor’s Google Analytics account .
Another excellent feature called aggregated traffic analysis allows you to analyze the traffic levels of several competitors at once. Depending on your pricing plan, you can compare up to 200 websites .
This gives you an overall view of your niche picture, which sites are getting the most traffic, and any traffic opportunities you can work on .
You’ll also find detailed traffic analytics reports that give you information like which sites are sending the most referral traffic, which pages are on their site the most valuable, and which sites are bringing in the most traffic .
You can take advantage of the 14-day trial, or the limited free plan that gives you access to basic website data .
If you want full reporting, premium plans start at $119.95 per month, which gives you full access to competitors’ traffic sources, rankings, social media, and more .
SimilarWeb : is an online website traffic checker that gives you an overview of your competitors’ traffic and which channels are most valuable .
Instead of just providing traffic from search, you will get detailed reports on your entire website traffic strategy .
Once you run a website through the tool, you’ll get a breakdown of your overall traffic, including a country-by-country report .
You’ll get engagement metrics like bounce rate, number of pages viewed per visit, average visit duration, and top traffic sources for that site .
In addition to organic search traffic, you’ll find the paid keywords that bring in site traffic, the most valuable social channels, and display networks the site uses for monetization .
Finally, you’ll get a detailed breakdown of the site’s audience, what kind of other sites they’re interested in, the top referring sites, and a list of competing sites for you to research further .
The free version of the tool provides you with useful traffic data. If you require more detailed reporting, you can create an enterprise account with custom pricing .
Google Search Console : is a free tool from Google that allows you to analyze your search engine traffic .
This tool gives you a complete picture of how search engines view your site .
It displays the number of impressions, clicks, click-through rate (CTR), and average position of your keywords in search engines .
This helps you understand the keywords you rank for and the search volume they generate. This information can help you improve your traffic .
if you find that you are ranked 11th, you can optimize your blog post to try to get it to the first page of the search results .
You can also see which pages have been indexed, if there are any errors, and more details .
Once you’ve added your site to Google Search Console, you can start viewing your website data .
The easiest way is to link your Google Search Console account to All in One SEO . for more details .
You can also use the MonsterInsights tool ,which I mentioned below , to view your keyword rankings within the WordPress admin area using Google Search Console data .
Ubersuggest : is a free and premium tool from Neil Patel that offers tons of useful website traffic data .
It is easy to use and the interface is designed for beginners. If you’ve never done keyword research or traffic analysis before, this tool makes it very simple .
The Traffic Analyzer feature gives you a detailed analysis of your competitors’ traffic over time, which keywords are bringing them the most traffic, and which pages are the most popular on the site .
All you have to do is enter the URL of the website you want to analyze and click on search .
The Traffic Overview page gives you the total number of organic keywords the site ranks for, monthly organic traffic, domain authority, and the total number of backlinks .
You can also dig deeper into each section of the traffic report .
For example: you can expand the Top Pages results to get a breakdown of each page posted on the site and the estimated amount of traffic it brings in each month .
The results also give you the estimated number of backlinks, along with the number of Facebook and Pinterest shares. This data gives you a general overview of what you need to do to top that page in the SERPs .
The free version of the tool gives you access to the last three months’ data. Premium plans start at $29 per month, making it one of the cheapest tools on this list .
Serpstat offers a wide range of different SEO tools . What started as a simple keyword research tool has grown into an all-in-one website analysis tool .
Although it is packed with features, it is still quite easy to use. You just need to enter the URL and the tool will generate the traffic report .
You’ll also find trend information, so you can see how your site’s rankings, traffic, and keywords are performing over time .
The free version of the tool gives you access to a portion of the total data available for a domain name. Premium plans start at $69 per month and give you access to all the data the tool provides .
Ahrefs is one of the most popular SEO tools on the market that is trusted by brands like Netflix, Uber, and Facebook. It helps you see how much traffic your competitors are getting and why they are ranking so highly .
Ahrefs crawls more than 6 billion web pages every day, with more than 200 million websites in their index. It’s a lot of data, but this gives you actionable insights to help you outpace your competition and get more traffic .
The interface is very simple and easy to use. Simply enter the website URL in the search field and the tool will pull up all available website information .
The Search Overview report gives you an overview of the organic search traffic a site receives, domain authority, top competitors, and much more .
You can filter the report to view traffic statistics for the year, the last 30 days, or all time .
Although there is a lot of data out there, it’s easy to filter and find the website metrics you’re looking for .
Keep in mind that traffic data only shows organic search data and not other sources such as social media .
There is a 7-day trial for $7, after which plans start at $99 per month. Considering the amount of data you can access, it’s surprisingly affordable .
If you want to analyze your traffic, the only tool you should be using is Google Analytics .
However, setting up Google Analytics yourself and analyzing your data can be challenging .
We recommend MonsterInsights, the best Google Analytics plugin for WordPress and used by over 3 million websites, including Microsoft, Yelp, PlayStation, and more .
It allows you to easily setup Google Analytics in WordPress and display your traffic data directly in your WordPress dashboard .
You will be able to see :
- top posts
- landing pages
- homepage traffic
- and more
This helps you understand user behavior and makes it easier for you to develop your own WordPress blog .
Final thoughts on how to check your website traffic
There are all kinds of tools you can use to check your website traffic and competitor site traffic .
Checking your competitors’ traffic will give you an insight into your market and what you can do to get more traffic .
As you monitor the traffic on your website, it will show you whether your SEO, social media, and other traffic generation strategies are working .
The best way to check your website traffic is with MonsterInsights . In a few clicks , you can view your website’s traffic data directly in your WordPress dashboard .
If your goal is to do in-depth competitor research, and you want to check traffic on any website, SEMRush is our best choice .
Not only will it give you accurate traffic data, but it is one of the best SEO tools on the market .