Do you want to do a keywords search for your WordPress blog ?
Keyword research helps you find better content ideas so that you can increase your traffic and create very attractive content that users will like.
In this article, we’ll show you how to do a keyword search for your WordPress site .
What is keywords research and why do you need it ?
Keyword research is a technique used by content creators and search engine optimization (SEO) experts. It helps you discover the words people are looking for when searching for content just like yours.
Once you know what words people are entering into search engines, you can use these keywords to optimize your blog posts for SEO . This can help you get more traffic from search engines like Google.
Some website owners fall into the trap of assuming that they already know what their audience is looking for. However, you don’t need to make guesses when there are powerful tools that can help you make decisions based on real data.
By conducting keyword research as part of your WordPress SEO strategy, you can :
- Search for words and phrases that your audience is already entering into search engines
- Increase the traffic you get from search engines
- Find content ideas that are easy to arrange and have a decent search volume
- Find out what your competitors are doing-and do even better!
Having said that, let’s take a look at how to do a keyword search for your WordPress blog .
In this post, we manually selected the best keyword search tools that we personally used for our own projects. We will explore each tool and how it can help you perform keyword research like a pro.
1. Semrush (recommended) :
Semrush is one of the best seo tools on the market. It is a complete set of search engine optimization (SEO) tools with tools that can help you conduct organic research, paid advertising research, keyword research, and in-depth analysis of the competition.
To get started, just go to the Semrush website . Then type a keyword in the field “enter domain, keyword or address URL”.
If you don’t already have some keywords in mind, you can use any word or phrase related to your business. For example, if you run an e-commerce site that sells headphones, the word “headphones” can be a strong starting point.
Click the “Start Now” button and Semrush will display a lot of information about the keyword you just entered.
This includes the cost per click of paid ads, the number of search results and the search volume.
Scroll down a little and you will see a list of related keywords. Related keywords are search terms that are related to the keyword you typed on the Semrush homepage.
Some websites are guilty of stuffing the same keyword into their content over and over again, trying to rank this keyword. This makes your content more difficult to read.
In fact, Google may impose a penalty on your website if it suspects that you are using these methods. This can lower your position in the search engine rankings.
By adding a lot of relevant keywords to your content, you can show the search engines that you are writing about your chosen topic in a real and detailed way. For this reason, it’s smart to add relevant keywords to your content wherever possible.
To see the full list of related keywords, click the “view all” button …”.
After that, scroll down to the SERP Analysis section. SERP means search engine results page. This is the page that search engines display after the user searches for a word or phrase.
The SERP Analysis section displays a list of the best search results for the keyword you originally entered.
If you want to rank for this keyword, then these sites are your biggest competitors.
To view a detailed basic report of each result, simply click on its URL heading.
By analyzing this report, you can better understand why this page ranks so high for this particular keyword.
If you want to learn more about related keywords, Semrush has a Keyword Magic Tool. This gives you quick access to information about a wider range of related keywords.
To see this tool in action, click on The Keyword Magic Tool in the SEMrush sidebar.
When you discover a promising keyword, you can click on its extension icon ( + ). This will add this word or phrase to the SEMrush Keyword Analyzer where you can learn more about it.
Once you have discovered the best keywords with the largest search volume, the next step is to analyze the competition for these words or phrases. If the keyword has a huge search volume but very high competition, you may have difficulty earning a portion of this traffic.
To see a detailed analysis, click on the links that have already been labeled for your chosen keyword. You can also see the backlinks to this URL, other keywords that the page ranks by, and an estimate of how much search traffic this link gets.
In general, Semrush is the best keyword search tool on the market. It not only gives you keyword ideas, but also helps you figure out how you can rank these keywords.
Even better, Semrush integrates with All in SE SEO (AIOSEO) to help you find and search for relevant keywords directly in your WordPress dashboard.
AIOSEO is the best SEO plugin for WordPress and has all the tools you need to get more traffic from search engines without editing code or hiring a developer.
When you are creating a WordPress page or post, just scroll down the page to access AIOSEO’s Focus Keyphrase section. You can then enter the keyword you want to target with this content.
Then, click the Add Focus Keyphrase button. AIOSEO will now screen your content and give you an SEO score. This is an easy way to make sure that it is optimized for the phrase you want to rank.
AIOSEO will also suggest ways to improve your score.
These tips can help you put your main focus phrase in order.
Semrush integration also makes it easy to discover related words and phrases.
To get started, just click on the get additional key phrases button. This triggers a pop-up window where you can log in to your Semrush account.
After linking your Semrush account to AIOSEO, you can explore related keywords within your WordPress dashboard.
AIOSEO will also display the search volume and trends for each relevant keyword phrase. This can help you determine which terms can bring the most visitors to your website.
If you have AIOSEO Pro, you will also see the Add Keyphrase button. This makes it easy to add any key phrase to your post.
After adding a relevant keyword, AIOSEO will scan all your content for this new phrase. It will then give you a score, which reflects how well the relevant keywords are targeted.
2. Ahrefs
Ahrefs is one of the most powerful keyword research tools on the market. It helps you figure out why your competitors rank so high, and what you need to do to outperform them in search results.
Ahrefs crawls over 6 billion pages daily, with over 22 trillion links in their index from over 170 domain names. This is a lot of data, but the real beauty is how the Ahrefs platform helps you use this data to conduct keyword research.
Ahrefs has a user-friendly interface that divides this data into different sections. Just type a domain in the search field and Ahrefs will display a wealth of information in an easy-to-understand format.
Ahfres will start by showing an overview of the information specific to this area. This includes the total number of backlinks, referral domains, organic keywords and content review. You can click on any of these sections to learn more.
There is a lot to explore. You can see one of the most useful reports by clicking on “free keywords”. This will display a list of domain name keywords along with search volume, search rank, title URL and more.
If you want to create some keyword ideas, start entering phrases or words into the search box. This can be anything from the name of your best-selling product to a new buzzword in your industry.
The Keyword Explorer tool in Ahrefs will create a list of keyword suggestions, along with the search volume, degree of difficulty and clicks. We recommend searching for keywords that have a high search volume and a lower degree of difficulty.
3. AnswerThePublic
AnswerThePublic is a free tool to search for visual keywords and content ideas. It uses the auto-suggestion features of Google and Bing, and presents this data in an easy-to-understand format.
To get started, just visit the AnswerThePublic website and enter a keyword or phrase. The tool will then load the relevant keywords and present them as a visual map.
You can click on any keyword and AnswerThePublic will display Google search results for that word in a new browser tab. This is an easy way to explore the questions people are looking for, so you can create content that answers these questions.
AnswerThePublic offers all its keyword research on one page. You can also download this data as images.
Another option is to export AnswerThePublic data to a CSV file. You can then explore this data using your favorite spreadsheet software.
More keyword research tips :
All of the above tools will provide you with a wealth of data.
If you are not sure where to start, here are some tips on how to find keywords that will provide a lot of traffic to your website.
1. Start with broader search terms
Keyword research is not about finding the perfect search terms on the first try.
After all, there is a reason why it is called a search!
It often makes sense to start with more general and vague search terms. This may be the name of your products, company, or important topics in your field.
You can then explore the results and optimize your potential keywords. If you are using AIOSEO, you can use the additional Keyphrases feature to easily find related keywords.
You can then view the search volume and directions for these related words and phrases. This can help you find new keywords that can bring a lot of highly converting and highly focused traffic to your website.
2. Doing competitor research
Competitor search is where you use a tool to analyze your keyword performance and then compare it with your competitors.
Some tools can even help you identify opportunities to outperform your competitors. For example, the SEMrush sidebar has an entire section dedicated to competitor research.
3. Focus on research intent
The intent of the search is what the user hopes to achieve by searching for this specific keyword.
Some keywords have a very clear search intent. Others are more ambiguous.
Imagine that someone types” burrito ” into a search engine. This person may want to order fast food, or maybe he is looking for a burrito recipe. Perhaps they are looking for a definition of the word “burrito”.
The intent of the research is unclear. Even if you manage to rank for this keyword, you may have difficulty creating content that matches the visitor’s search goal. This is simply because there are a lot of different possible search goals for the word “burrito”.
Now, consider the search phrase”the best vegetarian burrito recipe”. Here, the intention of the search is more obvious.
There may be fewer people searching for this keyword phrase, but it’s easier to create content that exactly matches the search goal.
When it comes to keyword research, there is always a temptation to use generic search terms with a huge search volume.
However, it is important to keep the research goal in mind.
Here, a tool like AIOSEO can help you find relevant keywords that have a lower search volume, but a very clear search goal.
How to apply keyword research in your business or blog ?
The main goal of keyword research is to find out what your customers are looking for, and then rank these words in the search results. There are different ways to do this depending on your content strategy.
To get started, Plan a suitable content marketing strategy around the keywords you want to target. This may include creating useful content articles, blog posts, infographics, and videos about this keyword.
Business websites can create landing pages, documents, FAQs and other content targeting their new keywords.
When writing your content, you can enter your target keyword in a tool like AIOSEO. AIOSEO will then help you optimize your content for this focused keyword.
How can I track my keywords search performance ?
Has your keyword research been successful Are you getting more traffic from search engines, or do you still have work to do
If you are going to answer these questions, you will need to track your performance.
First, you need to register on Google Search Console . This tool provides insights into how Google views your website. You can also use Google Search Console to track the keywords you rank for and your average position in search results.
To properly track the performance of your content, you will need to add Google Analytics to your WordPress site.
The best way to do this is to use MonsterInsights, the best Google Analytics add-on for WordPress . It is used by more than 3 million companies, including Microsoft, Bloomberg, PlayStation and Subway. For more details, please see our guide on how to install Google Analytics on the WordPress site .
We hope that this article helped you learn how to conduct a keyword search for your WordPress blog.